Marketing Lesson from MS

Over the years Microsoft has pitched alot of product and while I have always liked the technology (MS Bob, et. al. aside of course) they have not always been the most marketing savvy company when it comes to media. Over the weekend I what promises to be the best leverage of new media by Microsoft ever. The people responsible for pushing the MicrosoftWeb Platform have posted a video in the style of Magnum PI called Cannon PI (PI stands for Platform Installer) on YouTube.

Check it out and if you have the same reaction as I did you will be looking forward to where they take this series. It was an added perk to see Scott Guthrie and Soma playing supporting roles. Maybe that is why my interest is so keen?