Who decides the roadmap for commercial software

Most of the people I know feel uniquely qualified to say how a particular commercial software product should work based on their experiences of using it. It doesn’t matter which product you pick, it is always the same. The problem with this is that it is almost impossible for an individual to be objective about whether their use of a product is mainstream or even typical. The consequence is that listening to the advice of all your customers is a good idea, but you have to pick and choose which suggestions you actually implement as part of your roadmap.


Ultimately it is the vendor that decides what they will offer. The customer often gets confused about who is steering the boat. So I respect and completely understand the position that a commercial software vendor has the right to decide that some complained about aspect of the product is “as designed” if they believe it is not important to their plans for the product. The other side of this coin is that it is your customers that decide if you have run the boat onto the rocks or not. And they tend to vote with their feet.


The best course is to always get as much feedback from your user community as possible and pick through that information objectively. One great question is whether the customer would pay more for the product if it had their proposed feature, character or ability. If the answer is no then that should tell you something.

3 thoughts on “Who decides the roadmap for commercial software”

  1. Sorry. You cannot be mad at somebody who makes you laugh – it’s as simple as that.
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    Thanks for the help :), Varick.

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