Usability is King

I have been working on commercial products for a long time and repeatedly have seen companies compete with similar solutions. Often one is the technology leader and innovates while the other plays catch up and only survives by clever marketing. Sometimes the laggard can become the market leader, but typically only if the innovator makes a mistake (the classic example of a market leader losing ground due to a mistake is when New Coke came out).

When it comes to software products the rule is pretty simple, mistakes in usability are the ones that cost marketshare fastest. Customers are pretty tolerant of technical issues and bugs since all sofware has them, but if the user feels stupid when trying to use your product, they will switch very quickly to an alternative.

Bottom line is that mistakes of ususability are more costly in a competitive market than almost anything else, design wisely.

8 thoughts on “Usability is King”

  1. Many times, if anyone is arresting agreeable they adore or acquisition valuable, their aboriginal actuation is to collaborate with it. They wish to column a comment, a question, a acclaim or a complaint. Some may wish to adorn the content, add their own view, amplify or criticize it. Content, to be able and valuable, is absolutely codicillary aloft added factors. Agreeable is acutely important, but is not the ultimate, universally ascendant entity. To alarm Agreeable a "king" is to backslide to old ancient imperialistic, phallocentric, male-dominated hierarchy. Even worse, "Content is King" is a absurd mantra that humans chant, after getting able to explain it.

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